Meta lead ads is in beta. This means it is available and still changing, so details on this page can change.
When someone answers a lead form on one of your Facebook or Instagram ads, Naayya adds them to your Leads list. Owners and managers see these leads.
How it is set up#
Naayya sets it up for you. You give Naayya access to your Meta Page and its forms, and Naayya connects the Page to your business. There is no setting for it in Admin, and it does not appear in Admin > Settings > Integrations. To ask for it, contact Naayya support.
A Meta Page can be connected to one business only.
What you see when someone answers a form#
Open Admin > Customers > Leads. Each answer adds one lead with:
- The name, email address and phone number from the form. When the form has one full name field, the first word becomes the first name and the rest the last name.
- Notes, shown under Lead details on the lead's page. Notes name the form when Meta gives its name, then list each other answer on its own line as the question and the answer.
Naayya adds a lead as each form is answered. It does not import earlier answers.
The ad it came from#
With Advanced tracking, the lead's page shows an Attribution card. It gives the source (Facebook, Instagram or Meta), the Channel (Paid Social, or Social for an organic lead), the Campaign, Ad / content (the ad) and Source system (Meta Lead Ads). The Source column in the Customers list shows the source too.
Without Advanced tracking, the ad is not shown. The lead keeps its contact details and Notes, which include the form name and the answers.
Duplicates and missing emails#
If the email address is already a lead in your business, Naayya does not add a second lead. The existing lead keeps its name, phone number and Notes. The new answer is recorded as another touchpoint on that lead.
A form answer with no email address is not added, because every lead needs an email address.
Consent#
Naayya does not save the consent shown on a Meta form. A Meta lead is saved with no marketing email consent recorded. Automations that send marketing email skip leads with no recorded consent.
What to do next#
Follow up in Leads Management, where you can edit a lead, send an invitation or delete it.