Schedule Instagram content

Schedule publishing#

Open a saved draft and select Publish > Schedule for later. This opens the Schedule publishing dialog for Stories, posts, and carousels.

1. Choose a Date and time. It must be more than 10 minutes from now and no more than 75 days ahead.
2. Check the Timezone. It starts as your business timezone.
3. If the time falls where clocks change, choose Clock change and pick the First or Second occurrence. A time that clocks skip cannot be scheduled.
4. Select Schedule.

The status changes to scheduled. At the scheduled time, Naayya checks that Instagram publishing is still included and on, that the person who scheduled it still has publishing access, and that the connection and images are usable. It publishes only if those checks pass.

To change an existing schedule, select Scheduled > View schedule. In the Manage schedule dialog, select Reschedule to choose another time, or Cancel schedule to return the content to a draft. Changes close two minutes before the scheduled time.

See what is scheduled#

This week on Admin > Social shows Monday to Sunday in your business timezone. Use the previous and next week arrows to move between weeks. A Today button appears when you move away from the current week.

Each day lists its scheduled items with their time and format. It also lists items already published by schedule (for example Story posted), items that failed (Didn't publish, red dot), and items with an uncertain result (Check Instagram, amber dot). For an uncertain item, Instagram may have published it, so check your account before you retry.

Select an item to open it in the editor, then select Publishing > View schedule for Reschedule and Cancel schedule.

If a scheduled post does not publish#

Find the item in This week, where it shows Didn't publish or Check Instagram, and select it to open it in the editor. The editor shows what to do next. Failed and partly published content also appears in Drafts.

• If some content may be live, check your Instagram account before you create another post.
• If access was lost, reconnect Instagram (Reconnect) or restore publishing access (Allow publishing), then create a new draft.
• If Instagram publishing was switched off for your business, a business owner or someone with Activate business features permission switches it on in Admin > Settings > Messages > Marketing. Then schedule the draft again.
• If Instagram is at its publishing limit, choose a later time for a new draft.
• If an image is missing or the post changed, review the saved images and post, then create a new draft.

The person who scheduled the post also gets an email with a Review scheduled post link.