Gift Cards

Sell digital gift cards that customers can purchase for themselves or others. Recipients claim gift cards to their account wallet and apply the balance at checkout.

Before You Start#

Two things need to be in place:

1. Stripe Connect - Your studio must have an active Stripe account to process payments
2. Gift Card Terms - Legal terms that customers agree to at purchase

Go to Admin > Gift Cards. If either is missing, you'll see a prompt to set them up. The terms can be created with one click using our built-in template.

Creating Gift Cards#

Admin > Gift Cards > Create Gift Card

Configuration#

• Name - What customers see (e.g., "Studio Gift Card", "Holiday Special")
• Validity period - Days until expiration (30 to 3,650 days)
• Price tiers - 1 to 5 fixed amounts between $10 and $500

Price tiers let you offer options like $25, $50, $100, $250. Customers pick one amount when purchasing - they can't enter custom values.

Design#

Customize your gift card's appearance with primary, secondary, and accent colors. The live preview shows exactly what customers and recipients will see.

Managing Templates#

Toggle gift cards active/inactive from the main list. Inactive cards don't appear on your public gift cards page but existing purchased cards remain valid.

Sales Tracking#

Admin > Gift Cards > Sales tab

View all purchased gift cards with:

• Total sold and outstanding liability
• Redemption rates
• Filter by status (active, redeemed, expired)
• Search by code or recipient email
• Export to CSV

Click any gift card to see its full transaction history - purchases, redemptions, and remaining balance.

Where Customers Buy#

Your gift cards appear at yourstudio.naayya.com/gift-cards. Customers:

1. Select a gift card design
2. Choose an amount from your price tiers
3. Optionally add recipient details and a personal message
4. Pay with card, Apple Pay, or Google Pay

After purchase, they can send the gift card immediately or save it to send later (birthdays, holidays).

How Recipients Get Gift Cards#

Three ways a gift card reaches someone:

1. Email delivery - Purchaser enters recipient email, we send a branded email with claim link
2. Manual share - Purchaser downloads or copies the code to share themselves
3. Self-purchase - Buyer keeps it in their own account

The recipient email includes the gift card design, amount, personal message, and a prominent "Claim Your Gift Card" button.

Claiming and Wallet#

When recipients click the claim link:

• Existing users - Log in and the card is added to their wallet
• New users - Sign up and it's automatically claimed

Gift cards matching a user's email are also auto-claimed when they create an account.

The wallet lives at Account > Wallet, showing all claimed gift cards grouped by studio with available balances.

Using Gift Cards at Checkout#

Gift card balance appears automatically at checkout for eligible purchases. Customers toggle "Apply Wallet Balance" to use it.

Works with:

• Bundles (class passes, packages)
• Physical products (merchandise, equipment)

Does not work with:

• Memberships (recurring subscriptions)

Partial use is supported - if a $100 purchase uses $30 from wallet, the customer pays $70 by card. The remaining wallet balance stays for next time.

When wallet covers the full amount, no card payment is needed.

Expiration#

Gift cards expire based on the validity period you set. We handle reminders automatically:

• 30 days before expiry - Email reminder sent to the cardholder
• On expiration - Card status changes to expired, remaining balance can no longer be used

Expired cards and their history remain visible in your sales dashboard.

Key Details#

• Gift cards are studio-specific - they only work at the studio where purchased
• Codes follow a GC-XXXX-XXXX format
• No refunds on gift cards (customers see this warning at purchase)
• Platform fee (1%) applies at purchase time, same as other products
• All amounts stored and displayed in your studio's Stripe currency