Physical products are tangible goods you sell alongside your classes and services. Unlike bundles and memberships, they don't include class credits or recurring billing - they're straightforward retail items.
Quick Start#
- Go to Admin > Products > Create Product
- Select Physical Products
- Set your Product Name and Category
- Configure Price
- Add Description with product details
- Click Create Product
Step-by-Step Setup#
Basic Information#
Product Name: Use clear, searchable names that customers will recognize.
- Good: "Premium Yoga Mat", "Studio Water Bottle", "Meditation Cushion"
- Avoid: "item_001", "product_blue", "thing"
Category: Organize your physical products:
- Equipment: Yoga mats, blocks, straps, bolsters
- Merchandise: Branded apparel, accessories
- Other: Books, supplements, gift cards, unique items
Pricing#
Price: Set the retail price for your physical product. This is a one-time payment - no recurring billing.
Currency: Automatically uses your Stripe account's default currency.
Product Details#
Description: Include important details customers need to know:
- Product features and benefits
- Size, color, or material information
- Care instructions if relevant
- Studio pickup vs. shipping details
Available for Purchase: Toggle to control visibility. Turn off to temporarily hide items that are out of stock or discontinued.
Common Physical Product Examples#
Studio Equipment#
Premium Yoga Mat
- Price: $65
- Category: Equipment
- Description: "High-quality 6mm yoga mat with excellent grip and cushioning. Perfect for all practice styles. Available for pickup at the studio or add shipping for home delivery."
Yoga Block Set
- Price: $25
- Category: Equipment
- Description: "Set of 2 cork yoga blocks. Lightweight, sustainable, and perfect for supporting your practice. Dimensions: 9" x 6" x 4"."
Meditation Cushion
- Price: $45
- Category: Equipment
- Description: "Comfortable zafu meditation cushion filled with buckwheat hulls. Removable, washable cover. Available in blue, gray, or burgundy."
Merchandise & Apparel#
Studio T-Shirt
- Price: $28
- Category: Merchandise
- Description: "Soft organic cotton tee with studio logo. Available in sizes XS-XL. Colors: white, black, heather gray."
Water Bottle
- Price: $20
- Category: Merchandise
- Description: "Insulated stainless steel water bottle with studio branding. Keeps drinks cold for 24 hours or hot for 12 hours. 20oz capacity."
Tote Bag
- Price: $18
- Category: Merchandise
- Description: "Durable canvas tote bag perfect for carrying your yoga gear. Features studio logo and eco-friendly materials."
Gift Cards & Special Items#
Gift Card - $50
- Price: $50
- Category: Other
- Description: "Give the gift of wellness! This gift card can be used for classes, packages, or retail items. No expiration date. Delivered digitally via email."
Essential Oil Blend
- Price: $22
- Category: Other
- Description: "Custom aromatherapy blend created exclusively for our studio. Perfect for home practice or relaxation. 10ml bottle with dropper."
Physical Product Considerations#
Inventory Management#
Naayya doesn't include built-in inventory tracking, so consider:
- Low-volume items: Manage stock manually and adjust availability as needed
- High-volume items: Use external inventory systems or spreadsheets
- Made-to-order: Items produced only when ordered (custom apparel, etc.)
- Digital delivery: Gift cards, online content, or digital products
Fulfillment Options#
Studio Pickup (most common):
- Customers collect items during class visits
- No shipping costs or logistics
- Builds in-person connections
- Include pickup instructions in product descriptions
Shipping/Delivery:
- Requires separate shipping cost calculation
- Consider local delivery areas
- Factor packaging and handling time
- May need additional e-commerce integrations
Hybrid Approach:
- Offer both pickup and shipping options
- Different products might have different fulfillment methods
- Clearly communicate options in descriptions
Pricing Strategy#
Equipment Pricing:
- Research similar products online
- Factor in your costs plus reasonable markup (30-50%)
- Consider convenience premium for in-studio sales
- Example: Yoga mat costs $35 wholesale → Price at $55-65
Merchandise Pricing:
- Balance affordability with quality perception
- Studio-branded items can support premium pricing
- Consider bulk discounts for multiple items
- Example: Basic t-shirt → $25-35, Premium → $35-50
Gift Card Strategy:
- Offer multiple denominations ($25, $50, $100, $200)
- Consider bonus value promotions ("Buy $100, get $110")
- No expiration dates increase perceived value
- Can be used for any studio offerings
Best Practices#
Product Organization#
- Use consistent categories across all physical products
- Create custom categories for unique product types
- Group related items together (yoga equipment, meditation supplies, etc.)
Product Descriptions#
- Include dimensions, materials, and care instructions
- Mention pickup vs. shipping clearly
- Add size charts for apparel
- Use keywords customers might search for
Visual Considerations#
- While product images aren't directly uploaded in Naayya, consider:
- Having physical samples available in studio
- Including detailed descriptions to paint a clear picture
- Mentioning colors, sizes, or variations available
Customer Communication#
- Clear pickup/delivery expectations
- Return or exchange policies
- Size availability and ordering process
- Contact information for product questions
Integration with Studio Operations#
Point of Sale#
- Physical products integrate with your payment processing
- Can be sold alongside class packages and memberships
- Simple checkout process for customers
Customer Experience#
- Physical products complement your service offerings
- Build brand loyalty and additional revenue streams
- Create opportunities for retail conversations during classes
Business Benefits#
- Additional revenue without class time requirements
- Improved customer experience with convenient shopping
- Brand building through merchandise
- Higher average transaction values when combined with services
After Creating Physical Products#
Once created, your physical products will:
- Appear in your Products list
- Be available for customer purchase (if active)
- Process payments through your existing Stripe integration
- Generate sales reports alongside other products
Next Steps#
- Set up fulfillment processes (pickup procedures, shipping logistics)
- Train staff on product details and sales processes
- Consider product bundles or promotions
- Monitor sales and adjust inventory accordingly
Troubleshooting#
Product not appearing: Verify it's set to "Available for Purchase" and in "prod" environment.
Payment issues: Check your Stripe integration is working properly.
Customer questions about sizes/colors: Ensure detailed descriptions include all relevant specifications.
Fulfillment confusion: Clearly communicate pickup vs. shipping options in product descriptions and at checkout.
Inventory management: Develop a system for tracking stock levels and updating product availability.
Ready to create packages or memberships? Check out the Creating Bundles guide or Creating Memberships guide.