Abandoned checkout recovery automatically sends reminder emails to customers who start the checkout process but don't complete their purchase. This helps recover lost sales without any manual effort.
How it works#
When a customer begins checkout but doesn't finish within one hour, Naayya sends them a friendly reminder email. The email includes a link back to your studio's calendar so they can complete their booking.
The system is smart about when to send emails:
- Waits one hour after checkout starts to avoid interrupting customers still deciding
- Sends a maximum of one reminder per customer per studio every 24 hours
- Skips customers who completed a different purchase after abandoning
- Respects customer email preferences
Enable or disable#
Abandoned checkout emails are enabled by default. To change this setting:
- Go to Admin > Settings
- Find Payment Settings
- Toggle Abandoned Checkout Emails on or off
- Changes save automatically
When disabled, no recovery emails are sent for your studio.
What customers receive#
The email includes:
- Your studio name and logo
- A reminder that they have an incomplete booking
- A button linking to your studio calendar
- An unsubscribe link for customers who prefer not to receive reminders
Customers can unsubscribe from marketing emails at any time through Account > Settings or by clicking the unsubscribe link in any email.
When emails are not sent#
Recovery emails are automatically skipped when:
- The customer completed any purchase at your studio after the abandoned checkout
- The customer has unsubscribed from marketing emails
- The product is no longer available or the price has changed
- A reminder was already sent for this checkout
- The customer already received a reminder from your studio in the last 24 hours
Tips for better recovery#
Keep your calendar updated: The email links customers to your calendar page. Make sure your schedule is current so they can easily find and book what they wanted.
Respond quickly to inquiries: Some customers abandon checkout because they have questions. Check your messages regularly and respond promptly.
Review your checkout flow: If you notice high abandonment rates, consider whether your product descriptions are clear and your checkout process is straightforward.