Naayya's email marketing lets you create and send professional campaigns to your customers. Use AI to design beautiful emails, manage templates, and track how your campaigns perform.
What you can do#
Send newsletters, promotions, class announcements, and updates to your customer base. The AI email designer helps you create professional-looking emails without design skills. Track opens, clicks, and engagement to see what resonates with your audience.
Before you start#
You need a verified domain to send marketing emails. This ensures your emails reach customer inboxes instead of spam folders. Domain verification typically takes 15-30 minutes and requires adding DNS records to your domain settings.
If you haven't set up your domain yet, see Domain Verification Setup for step-by-step instructions.
Your first email campaign#
Once your domain is verified, you can send your first campaign in three steps:
1. Create your email#
Go to Admin > Marketing > Email Designer to start creating. Tell the AI what you want - "Create a welcome email for new members" or "Design a promotion for our weekend workshop." The AI generates a complete email layout based on your request.
Add your studio's images from the image library, preview on desktop and mobile, and refine with the AI until it looks perfect. When you're happy, save it as a template.
2. Choose recipients#
Navigate to Admin > Marketing > Send Campaign. Select your email template, then choose who receives it. You can send to all customers, specific segments, or manually select recipients from your customer list.
Send yourself a test email first to check how it looks in your inbox. Test emails arrive within seconds.
3. Send and track#
Review your campaign details and send. For large lists, Naayya automatically batches sends to ensure reliable delivery. Track opens, clicks, and engagement in Admin > Marketing > Campaigns.
Common use cases#
Weekly newsletter: Share class schedule updates, new instructor spotlights, and studio news. Create once, send weekly.
Special promotions: Announce limited-time offers, early bird pricing, or seasonal packages. Include compelling images and clear calls to action.
Event announcements: Promote workshops, special events, or guest teachers. Send targeted emails to interested segments of your audience.
Customer re-engagement: Reach customers who haven't booked recently with comeback offers or new class highlights.
Next steps#
- Learn how to use the Email Designer with AI assistance
- Set up Email Templates for recurring campaigns
- Understand Sending Campaigns in detail
- Configure Domain Verification if needed
Need help? Contact support@naayya.com for assistance with your email marketing setup.