# Turn off Instagram publishing

Stop new publishing and understand what happens to scheduled posts.

Canonical URL: https://www.naayya.com/help-center/turn-off-instagram-publishing
Category: email-marketing
Last updated: 2026-11-08T00:00:00Z

# Turn off Instagram publishing

A business owner or someone explicitly given **Activate business features**
permission can switch **Instagram publishing** off in **Admin > Settings >
Messages > Marketing**.
New publishing and scheduling stop. A scheduled item is checked again at its
scheduled time. If publishing is off then, the item does not publish: it shows
**Didn't publish** and its content goes back to a draft. Switching publishing on
again does not bring it back, so schedule the draft again. To keep an item from
failing, cancel or reschedule it before you switch publishing off. A request
already accepted by Instagram may finish, so check the account if its result is
uncertain.

Your drafts, publishing history and Instagram connection stay. You can still
review results and use **Cancel schedule** with the appropriate staff access.
Turning this setting off does not remove posts already on Instagram. The separate
**Marketing email** switch stops new campaign sends, manual marketing emails and
test emails; it does not change Instagram publishing.