# Schedule Instagram content

Schedule a post, Story or carousel, then review, reschedule or cancel it.

Canonical URL: https://www.naayya.com/help-center/schedule-instagram-content
Category: email-marketing
Last updated: 2026-11-08T00:00:00Z

# Schedule Instagram content

## Schedule publishing

Open a saved draft and select **Publish > Schedule for later**. This opens
the **Schedule publishing** dialog for Stories, posts, and carousels.

1. Choose a **Date and time**. It must be more than 10 minutes from now and no
   more than 75 days ahead.
2. Check the **Timezone**. It starts as your business timezone.
3. If the time falls where clocks change, choose **Clock change** and pick the
   **First** or **Second** occurrence. A time that clocks skip cannot be
   scheduled.
4. Select **Schedule**.

The status changes to scheduled. At the scheduled time, Naayya checks that
Instagram publishing is still included and on, that the person who scheduled it
still has publishing access, and that the connection and images are usable.
It publishes only if those checks pass.

To change an existing schedule, select **Scheduled > View schedule**.
In the **Manage schedule** dialog, select **Reschedule** to choose another time, or
**Cancel schedule** to return the content to a draft. Changes close two
minutes before the scheduled time.

## See what is scheduled

**This week** on **Admin > Social** shows Monday to Sunday in your business
timezone. Use the previous and next week arrows to move between weeks. A
**Today** button appears when you move away from the current week.

Each day lists its scheduled items with their time and format. It also lists
items already published by schedule (for example **Story posted**), items that
failed (**Didn't publish**, red dot), and items with an uncertain result
(**Check Instagram**, amber dot). For an uncertain item, Instagram may have
published it, so check your account before you retry.

Select an item to open it in the editor, then select **Publishing > View
schedule** for **Reschedule** and **Cancel schedule**.

## If a scheduled post does not publish

Find the item in **This week**, where it shows **Didn't publish** or
**Check Instagram**, and select it to open it in the editor. The editor shows
what to do next. Failed and partly published content also appears in
**Drafts**.

- If some content may be live, check your Instagram account before you create
  another post.
- If access was lost, reconnect Instagram (**Reconnect**) or restore publishing
  access (**Allow publishing**), then create a new draft.
- If **Instagram publishing** was switched off for your business, a business
  owner or someone with **Activate business features** permission switches it on
  in **Admin > Settings > Messages > Marketing**. Then schedule the draft again.
- If Instagram is at its publishing limit, choose a later time for a new draft.
- If an image is missing or the post changed, review the saved images and post,
  then create a new draft.

The person who scheduled the post also gets an email with a **Review scheduled
post** link.