# Getting Started with Email Marketing

Set up email marketing and send your first campaign to customers

Canonical URL: https://www.naayya.com/help-center/getting-started-with-email-marketing
Category: email-marketing
Last updated: 2026-09-19T15:04:15Z

# Getting Started with Email Marketing

Naayya's email marketing lets you create reusable emails in **Admin > Templates**, send them to selected recipients from **Admin > Campaigns**, and track campaign results. Use the Email Designer to edit directly or ask the Business Agent to draft an email for you.

Use Email Marketing for one-time or broadcast sends to selected recipients. For messages that follow a person's trigger and customer outcome over time, see [Getting Started with Automations](/help-center/getting-started-with-journeys).

## What you can do

Send newsletters, class announcements, and updates to your customer base. The Email Designer helps you create professional-looking emails, and **Admin > Campaigns** shows delivery, open, and click results after you send.

## Before you start

Campaign sends require a verified sending domain. Add the DNS records shown in the domain settings before sending a campaign. You can send editor test emails before domain verification; these use Naayya's fallback sending address.

If you haven't set up your domain yet, see [Domain Verification Setup](/help-center/domain-verification-setup) for step-by-step instructions.

## Your first email campaign

You can create an email before verifying a domain, then send a campaign after verification:

### 1. Create your email

Go to **Admin > Templates** and choose **Create Email**. Start with a blank email or a library template. Edit the email directly, or open the Business Agent panel and describe what you want, such as a welcome email for new members or an announcement for a weekend workshop. Review the draft on the canvas before you save it.

Add your business's images, preview on desktop and mobile, and refine until it looks right. Choose **Test Email** to send a test to up to 10 addresses. When you're happy, choose **Save and close**.

### 2. Choose recipients

Navigate to **Admin > Campaigns** and choose **New campaign**. Select your saved email, then choose **Choose recipients**. The recipient picker includes Customers, Leads, Staff, and Segments, and you can search for people or add everyone in a group.

### 3. Send and track

Review your campaign details and send. Track delivery, opens, clicks, and recipient details in **Admin > Campaigns**.

## Common use cases

**Weekly newsletter**: Share class schedule updates, new instructor spotlights, and studio news. Create once, send weekly.

**Special announcements**: Share seasonal programs, new classes, or other updates with a clear call to action.

**Event announcements**: Promote workshops, special events, or guest teachers. Send targeted emails to interested segments of your audience.

**Customer re-engagement**: Reach customers who haven't booked recently with comeback offers or new class highlights.

## Next steps

- Learn how to use the [Email Designer](/help-center/using-email-designer) with AI assistance
- Set up [Email Templates](/help-center/managing-email-templates) for recurring campaigns
- Understand [Sending Campaigns](/help-center/sending-email-campaigns) in detail
- Configure [Domain Verification](/help-center/domain-verification-setup) if needed

Need help? Contact support@naayya.com for assistance with your email marketing setup.