# Design and save Instagram content Create a post, Story, or carousel and save the draft or download its images. Canonical URL: https://www.naayya.com/help-center/design-and-save-instagram-content Category: email-marketing Last updated: 2026-11-08T00:00:00Z # Design and save Instagram content ## Open the editor Go to **Admin > Social**. The page is titled **Instagram**. Until an account is connected, it shows only **Connect your Instagram** (see [Connect an Instagram account](/help-center/connect-your-instagram-account)), with no **Create** button. Once an account is connected, select **Create** at the top right and choose **Post**, **Story**, or **Carousel**. **From a class template** opens the older class template designer. ## Design your content Choose a format at the top left of the editor: | Format | What it contains | |---|---| | **Story** | Up to 20 frames at 9:16, published in the order shown. | | **Post** | One image at 4:5 with a caption. | | **Carousel** | 2 to 10 images at 4:5 with one caption. Instagram uses the first image as the cover. | Switching from a carousel to a post asks you to confirm before it removes the extra frames. For each frame: - **Content from your business:** choose **Custom text**, **Class schedule**, **Class details**, or **Instructor spotlight**. For a schedule, **Classes on** selects the date of the classes shown in the image. For class details or a instructor, choose the class or instructor. This does not set the publishing time. - **Sessions on this frame:** select up to three sessions. Add another frame for more. **Refresh choices** reloads the available sessions without changing details already selected for the image. - **Edit image details:** change the selected class name, instructor name, location or times for this image. Your business records stay unchanged. **Update selected details from business** explicitly replaces those image details with the current business records. Reopening a draft keeps your saved edits. - **Styles:** choose **Announcement**, **Class promotion**, or **Instructor spotlight**. This replaces the current frame's text and image after you confirm. Enter your own image text; styles do not add example copy. - **Image:** upload a PNG, JPEG, or WebP file, or select a saved image. Select **Remove image** to clear it. If saved images do not load, select **Retry images**. - **Heading on image:** enter the main text. Open **Additional text** for **Body text on image** and **Label on image**. This section opens when a loaded frame already uses body text or a label. Drag the heading or body text in the preview to position it. - **Appearance:** choose a font (**Modern**, **Editorial**, or **Friendly**), size and colour for the heading and body text. Set **Accent**, or **Background** when no photo covers the frame. These controls style the image only. Use **+ Frame**, **Move left**, **Move right**, and **Remove frame** to arrange Stories and carousels. Each frame must be under 10 MB once it is exported. Review each frame in the phone preview. Its controls are not part of the image. Open **Draft details** for **Title**, your own name for the content. New drafts start as **New Instagram Story**, **New Instagram Post**, or **New Instagram Carousel**. If you switch format before changing the title, it follows the new format. Stories also have an **Internal note** in Draft details, visible only to your team; Instagram Stories do not publish a caption. Posts and carousels have an **Instagram caption** of up to 2,200 characters, with at most 30 hashtags and 20 mentions. This plain text appears below the post on Instagram. Image fonts and colours do not change the caption. ## Save a draft A carousel needs at least two frames before it can be saved. Select **Save draft**. Naayya shows **Unsaved changes** until you save, and asks before you leave the page with unsaved work. Content has one of these statuses: draft, scheduled, publishing, published, failed, or partially published. The action at the top also shows the current state, including **Published**, **Partially published**, **Publishing failed**, or **Scheduled**. Use it to view the existing result or schedule. You can edit only a draft. Publish and schedule use the saved version, so save first. To change scheduled content, cancel its schedule, edit and save, then schedule it again. ## Download your images Select **Download** at the top of the editor to save your content as PNG images, for example to post them from your phone. Download uses what the preview shows, including unsaved changes, and does not save a draft. - A Story frame is 1080 × 1920 pixels. Post and carousel images are 1080 × 1350. - Content with more than one frame downloads one image per frame, numbered in the order shown. Your browser may ask once to allow several downloads. ## Reuse a class template design **Class template designs** is a collapsed section for designs made in the older designer. Download or delete a design, or select one to revise a copy. Revising opens a copy of the design as an image in the new editor, where you can add text and save a new draft. Saved Story designs also have **Publish saved Story**. When you are ready, [publish the saved draft](/help-center/publish-instagram-content-now) or [schedule it](/help-center/schedule-instagram-content).