# Customer Segments

Create saved customer groups from plain-language rules and refresh them before use.

Canonical URL: https://www.naayya.com/help-center/customer-segments
Category: customer-management
Last updated: 2026-06-02T12:00:00Z

# Customer Segments

Segments are saved groups of customers.

Use them when you want to find a group once and reuse it for follow-up work.

## Open segments

1. Go to **Admin > Customers**.
2. Select **Segments**.

If you do not see Segments, the feature may not be included in your plan or turned on for your business.

## Create a segment

1. Click **New segment**.
2. Describe the group in one clear sentence.
3. Review the preview.
4. Save the segment when the group matches what you intended.

Examples:

- "Customers who have not booked in 30 days"
- "Members with unused credits"
- "Customers who bought a bundle but have not attended yet"

## Refresh a segment

Segments can become stale as customers book, buy, cancel, or attend.

Refresh a segment before using it for an important follow-up.

## Review before acting

Segments help you find a group. They do not decide what message to send.

Before acting, check:

- The segment name and description
- Last refresh time
- Member count
- Sample members
- Whether the group matches your business intention

## Related articles

- [Customer List](/help-center/customers-list)
- [Leads Management](/help-center/leads)
- [Retention Rates](/help-center/retention-rates)
- [Sending Quick Emails](/help-center/sending-quick-emails)